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Explore the path of manifesting our ideas into reality
At Massuri, we believe the inspiration and process behind our garments is as important as the garments themselves. Here we offer a transparent understanding of how your favourite pieces came to be, with a glimpse into our creative development.
Inspired by a deep love of historical patterning, Massuri intricately weaves forgotten elements into contemporary creations. From overlooked darts to cherished trims, each detail holds a tale waiting to be rediscovered. Guided by an enduring vision, we craft garments that transcend trends, creating a fusion of innovation and unique narrative.
The beauty of the female form inspires designs that delight in enhancing its curves and contours. Pieces are created that elegantly complement and enhance the figure. Immersed in antique fashion books and rare fabrics, the artistry of slow fashion is created, one stitch at a time.
From the initial spark of inspiration to the refinement of cardboard patterns, fabric sampling and grading for size, each step in Massuri’s design journey unfolds with meticulous care. Beginning with a sketch that embodies our vision, we translate this into paper patterns for initial sampling. Throughout the iterative process, each garment's fit and style is refined until achieving the perfect design.
Once finalized, the pattern is transferred onto sturdy cardboard, ready for grading into various sizes. This marks a crucial step towards production readiness. This process, though intricate, is deeply gratifying as it transforms ideas into tangible form. The meticulous craftsmanship and attention to detail culminate in the selection of fabrics and trims. These are crafted from natural fibres in limited editions, and often inspire the final design direction.
Every detail of a garments’ journey, from inception to completion, is overseen right here in Byron Bay. Designs flourish within our solar-powered studio, where creativity is nurtured and ideas take shape. Following precise cutting of fabrics based on our cardboard patterns, local seamstresses bring these visions to life with unparalleled craftsmanship.
We support other local businesses by working with them for advertising, printing, and marketing to nurture a sustainable local economy. Each pattern is carefully positioned to minimise fabric waste. Any remnants find new life as trims or unique pieces sold at local markets, embracing a circular fashion approach.
We uphold sustainability within our operations, from recycling practices to the use of minimal, recycled packaging, all with the aim of leaving a gentle footprint on our beloved Byron Bay community.
After meticulous craftsmanship and unwavering dedication, Massuri presents garments that epitomize timeless elegance and effortless style. Each piece is meticulously crafted with care, ensuring they flatter the female form while offering comfort and versatility. Designed to transcend seasons and to celebrate individuality.
Upon receiving your Massuri creation, you will find how comfortable and easy to wear our garments are. An embodiment of craftsmanship and sustainability, they are designed to resonate with your unique style and elevate it subtly yet significantly.
Massuri invites you to cherish each garment, appreciating the enduring sophistication and thoughtful sustainable design that defines our brand.